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Florida-based Tower Hill Insurance and national carrier Safeco, two non-affiliated carriers, have formed a marketing partnership in the state of Florida to offer a multi-policy discount to customers. Beginning in November, policyholders will have access to a multi-policy discount when they add a Tower Hill home to an account with a Safeco auto policy – or add a Safeco auto policy to an account with a Tower Hill home policy.

The company said with market disruption commonplace in Florida, “this is an opportunity for both companies to reach more customers through their multi-policy marketing partnership.”

The multi-policy discounts are applied to both the auto and home insurance policies. Tower Hill’s President, Don Matz, and Debra Pooley, Southeast Region Field Executive at Safeco, jointly announced the new partnership to agents recently, saying the marketing partnership is a natural way for each company “to better serve our independent agents and policyholders.”

Tower Hill currently insurers more than 2 million customers.

Both teams worked over the last year to bring the partnership to light, according to the companies.

Safeco Insurance currently offers several programs in Florida – including the RightTrack Mobile program, which provides discounts for safe drivers. After a 90-day driving period, eligible customers receive a premium discount, up to 30%, for the life of the policy.

The new multi-policy discount is applied in addition to the home and auto discounts that Tower Hill and Safeco customers already receive.

Founded in 1972, Tower Hill Insurance offers residential and commercial property insurance in the Southeast.

In business since 1923, Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. Safeco is a Liberty Mutual Insurance company, based in Boston, Mass.